Wednesday, September 29, 2010

Sandalias Festival: Step Into Some Love

One of the benefits living in a tropical country is that you can never have enough flip-flops.  People in the tropics wear flip-flops practically everywhere, since it's always flip-flop weather here.  We take ours to the beach…
Rider sandals

Ipanema brand flip-flops
And we run errands in it, too!
Ipanema Gisele Bundchen brand flip-flops with crystal studs
The local distributor of the Ipanema line of footwear recently hosted Sandalias Festival, a fun event held at the Trinoma that featured exciting activities and highlighted the new and stylish footwear from the brand.

Guests and invited bloggers were treated to an afternoon of pampering as make-shift alcoves sat side by side, parading luxurious services such as free foot massage, nail art, foot and body tattoo.  Sporty guests can also try their hand at wall-climbing and the whirling mechanical surf-board.

The giant pi├▒ata was definitely the event’s show-stopper.  Everyone inched their way to get a chance to win gift certificates from the event’s various sponsors.

Patxi Elizalde, Managing director of ELRO Corporation, exclusive distributor of the Ipanema line of products, shares that the mounting of this annual event is part of their continuing effort to establish an emotional connection with the brand’s loyal patrons.  He stresses that not only does he want the clients to experience their products, but he also wants them to be immersed in the culture and lifestyle that inspired the creation of the footwear.

Ipanema for the fun and laid-back folks, Ipanema Gisele Bundchen for the fashion-forward ladies, Grendha for the city girl who wants a stylish pair of shoes with the comfort of flip-flops, and Rider for the active explorer who is always out looking for the next adventure. 

You can buy all the above-mentioned footwear at Bambu, located at Trinoma, Glorietta 4, Marquee Mall and at the Alabang Town Center.

~ A big thanks to Michelle of Mom-Friday and to the media-relations team of Sandalias Festival for inviting me to this event.

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