Monday, September 3, 2012

BRITMANIA ROCKS MANILA! {Lee Cooper Premier Launch}


The hip and legendary British brand, Lee Cooper has finally arrived in the Philippines; rock-and-rolling its way to the closets of Manila's fashion-forward set.  It promises to provide Manila's fashion scene a fresh way to cutting-edge styles.

The iconic British fashion brand started operations in East London in 1908, it didn't take long before the company gained the distinction of being the first and oldest authentic denim brand of jeans in Europe.  Since then, it has expanded to over 88 countries, including Spain,  France, Italy, Switzerland, Singapore, Malaysia.  

The brand had its premier  launch last August 29, 2012 at the Grand Ballroom of the Marriott Hotel - Resorts World.  The British invasion that night included a display of three mini-coopers in the hotel's lobby, right before the entrance to the show. Here's one of the three:

 My date to this event is none other than my daughter; who, since attending last year's Philippine Fashion Week, has shown an interest in all things fashion. Here's our only souvenir photo of the event:
 

Personalities chosen as the brand's ambassadors all exemplified the brand's commitment to workmanship of the highest quality.

It is only a matter of time before Lee Cooper invades our closet with its collection of soft denim.    Lee Cooper carries a complete line and collection for both men and women, including denim jeans, colored pants, denim shorts, capri, cargo pants and shorts, knits, blouses and jackets. Here are some of my favorite images from the fashion show: 






Some of the celebrities who graced the product launch:




 Congratulations to the management of Lee Cooper, Philippines for the successful launch!
Lee Cooper is available at SM North EDSA, SM Megamall, SM Makati, SM Mall of Asia, SM Fairview, SM Pampanga, Robinson's Magnolia, Gaisano Metro Alabang.
To know more about Lee Cooper Philippines, and to get product updates, like them on Facebook.


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